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March 6, 2015
March 6, 2015 The KarRC RAS Institute of Economics hosted a presentation of Kostomuksha Brend, presented by the team leader of CityBranding Company (Moscow) Vasily Dubeikovskii. Brand development began a year ago then the city of Kostamuksha became the winner in All-Russian final competition "Support of Russia" in the nomination "The best municipal practices to support and develop small and medium businesses."
Brand - an idea that unites residents and helps draw attention to the area. Yuri Savelyev, Director of the Institute of Economics of Karelian Research Centre of RAS and Tatiana Sachuk head of Department of Economics and Finance Karelian Branch of RANEPA shared this opinion.

The participants noted the importance of the presented work, as well as an opportunity to ask questions of the developer of the brand. One of the key questions became: "What next happen with area?" The answer was succinct: "Kostomuksha. Far is better". "I see no reason to brand Kostomuksha is not implemented and did not advance, but the main thing that does not benefit" - said Vasily Dubeikovskii in the conclusion of presentation.


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